Before you begin writing your business plan
Before you begin writing your business plan, consider four core questions:
1. What service or product does your business provide and what need does it fill?
2. Who are the potential customers for your product or service and why would they purchase it from you?
3. How will you reach these potential customers?
4. Where will you get the financial resources to start your business?
Your business plan should do the following:
A. Identify the target market by defining your audience; the size and scope of the market, with details about competitors, your pricing and marketing strategies.
B. Explain the benefits of your product or service, how it is unique and its appeal to customers. Include information about your company’s location and how that location will benefit your business.
C. Show that you have effective management, with people who not only have the necessary business skills, but who also work effectively together.
D. Focus on the future by attempting to develop forecasts of relevantnt business trends over the next three to five years. At the same time, do not be too optimistic in estimating sales potential. Allow for the best, worst and most likely scenarios.
E. Highlight current and potential problems and show how they will be overcome. This helps you avoid problems and boosts your credibility with investors and lenders.
Develop a financial plan that includes a capital equipment list, a balance sheet, income statements or projections for three years, cash flow statements, break-even analyses and loan applications.
10 reasons why small businesses fail
Inadequate business planning
Over-investment in fixed assets
Insufficient capital
Lack of management experience
Poor location
Poor inventory and cash flow management
Poor credit arrangements
Personal use of business funds
Competition or lack of market knowledge
Low sales/not pricing properly